Less Typing, More Exploring: Faster Program Registration with XTru
Make repeat program registration easier with XTru’s stored registration profiles. Guests can save their details and reuse them for faster signups.
Resources
Insights, updates, and product news.
Articles, guides, reports, product updates, and integration notes for ticketing, membership, fundraising, engagement, reporting, and connected data teams.
By category
Blog
Practical articles on nonprofit attraction ticketing, memberships, guest experience, and operations.
View all Product UpdatesNew features, improvements, and announcements across the XTru platform.
View all Release NotesDetailed change logs covering each XTru release.
View all Reports & DataIndustry research, surveys, and benchmarking reports for visitor-serving organizations.
View all GuidesHow-to guidance for digital memberships, high-demand sales, reporting, and staff workflows.
View all Integration NotesNotes on Altru, Raiser’s Edge, and connected data across nonprofit systems.
View allLatest from the team
Recent posts
August Product Updates + Two New Beta Opportunities
Release notes for V4.26.0826 - The updates in this release are available exclusively to customers using XTru v4. They do not apply to organizations still using XTru v3.
Watch the First XTru Customer Town Hall
Watch the recording of our first XTru Customer Town Hall for a look at what’s live in XTru and a preview of the new features we’re building next.
Watch the First XTru Customer Town Hall
Watch the recording of our first XTru Customer Town Hall for a look at what’s live in XTru and a preview of the new features we’re building next.
SwipeTrack Introduces XTru, the End-to-End Guest Experience Platform for Nonprofit Attractions
New platform identity brings ticketing, memberships, donations, digital passes, fundraising, engagement, reporting, and CRM connectivity under one modern experience built for places people love to visit.
XTRU is headed to Philadelphia!
For our third year, XTRU will be attending the 2026 AAM Annual Meeting & MuseumExpo in Philadelphia from May 20–23, 2026.
How Nonprofit Attractions Can Prepare for High-Demand Sales
Practical ways zoos, museums, gardens, and cultural attractions can plan for busy ticketing, camp, event, and member-preview launches.
April 2026 release notes
Reporting improvements, refund flow updates, and bug fixes across XTru.
Why Digital Membership Cards Matter for Modern Member Experience
A guide to digital membership cards, Apple Wallet passes, Google Wallet passes, household memberships, and staff validation workflows.
Introducing XTruPass: digital memberships, simplified
XTruPass brings together Apple Wallet, Google Wallet, and household-aware digital memberships in a single product.
How Integration Keeps Guest Data Connected Across Nonprofit Systems
How XTruLink connects XTru with Blackbaud Altru, Raiser’s Edge, and other nonprofit systems so ticketing, membership, donation, and transaction data stays aligned.
SwipeTrack Completes SOC 2 Examination for the XTru Platform
SwipeTrack completed a SOC 2 Type 1 examination covering the XTru platform’s security, availability, and confidentiality controls.
2026 Visitor Trends: a look at ticketing, memberships, and engagement
Aggregated trends from XTru-powered organizations covering ticketing, memberships, and post-visit engagement.
Join us for an Altru Community Circle – Dec 10th in San Antonio!
SwipeTrack and Blackbaud are hosting an in-person Altru Community Circle in San Antonio for learning, sharing, and networking.
Introducing XTruLink’s Waiting Room Feature: Seamless Traffic Management for High-Profile Events
XTruLink’s Waiting Room feature helps organizations manage high-traffic events, seasonal registrations, and other high-demand sales moments.
RELEASE 12/3/24: Sync Proxy and Gift Membership Enhancements
Gift membership digital pass install emails, gift membership transaction improvements, and sync proxy updates for Blackbaud API changes.
Meet Us at bbcon 2024
SwipeTrack will be at bbcon 2024 in Seattle to share new XTruLink features, Aviator Kiosk, and upcoming integration work.
Meet Us at AZA 2024 in Calgary, Canada!
SwipeTrack and XTruLink attended the 2024 AZA Annual Conference in Calgary to connect with zoos and aquariums partners.
Curious about XTru for your organization?
A 30-minute demo is the fastest way to see if there's a fit.