Product
XTruInsight
Smarter reporting and data insights for visitor-serving organizations.
Where it shows up
Smarter reporting and data insights for visitor-serving organizations.
Turn ticketing, membership, attendance, campaign, transaction, and guest behavior data into clearer reporting, operational dashboards, board-ready insights, and AI-assisted insights.
This week Mon — Sun
Admissions 4,218 ▲ 12.4%
Memberships 184 ▲ 8.1%
Donations $9.6K ▲ 22%
What's included
XTruInsight brings ticketing, membership, attendance, guest, transaction, and engagement data together to help teams understand trends, identify opportunities, and make better operational decisions.
What teams get from XTruInsight
Sales and attendance reporting
Track sales, attendance trends, timed entry patterns, event performance, and other operational signals in one clearer reporting view.
Membership insights
Understand renewals, lapsing households, member behavior, member previews, and the touchpoints that shape membership performance.
Campaign performance
See how campaigns, events, programs, donation-aware checkout, and post-visit engagement contribute to guest and member behavior.
Revenue and reconciliation views
Give finance and operations teams clearer views into revenue, payment activity, reconciliation needs, and exportable reports.
AI-assisted insights
Surface trends, anomalies, and plain-language explanations that help teams understand what changed and why it may matter.
Connected data through XTruLink
Bring XTru data together with connected systems like Blackbaud Altru, Raiser’s Edge, and other nonprofit platforms through XTruLink.
Ready to see XTruInsight in action?
Tell us about your organization and what you're trying to accomplish. We'll point you toward the right XTru products.