Ticketing & Commerce
Admissions, timed entry, events, programs, camps, add-ons, and bundles. Capacity rules, member previews, and group sales are first-class workflows, not edge cases.
Platform
One platform for the full guest experience.
XTru is a modern, modular platform for visitor-serving nonprofits. Admissions, memberships, digital passes, events, programs, donations, fundraising campaigns, and engagement — it all runs on XTru.
What XTru does
From checkout to check-in to reporting, it all runs on XTru.
From the first time a family visits your site to the analytics you review on Monday morning, XTru runs the full lifecycle of a visitor relationship — admission, membership, donations, fundraising, engagement, and reporting — on a single platform.
It is not a generic ticketing platform with nonprofit features bolted on. Household memberships, donation-aware checkout, comp tickets, group sales, and CRM-friendly data flows are first-class capabilities, because that is what nonprofit attractions actually need.
XTru Operations
Today’s admissions 1,284
Active memberships 8,406
Spring Gala campaign $42,800
Synced to Altru · last 5 minutes ago Everything a nonprofit attraction needs from one platform.
Six core capabilities, all on XTru — purpose-built for nonprofit attractions and operated by a team that has spent 15+ years in the work.
Memberships & Digital Passes
Sell, renew, and fulfill household-aware memberships with digital cards and Apple/Google Wallet support. Members install once and use for years.
Donations & Fundraising
Donation forms, campaign pages, Text 2 Raise, Tap 2 Raise, recurring gifts, and round-up prompts — raised on the same platform that handles ticketing.
Onsite Operations
Kiosks, mobile POS, scanning, member recognition, and staff tools that hold up on peak admission days, gala nights, and camp registration mornings.
Engagement & Follow-Up
Post-visit surveys, supporter messaging, and follow-up campaigns that turn a one-time visit into the next membership, donation, or program signup.
Insights & CRM Sync
Dashboards, AI-assisted reporting, and clean data pushed to Altru, Raiser’s Edge NXT, and the rest of your stack — no nightly exports required.
Why XTru
The nonprofit-first difference.
What it actually means when a platform is built for nonprofit attractions instead of retrofitted for them.
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Built for nonprofits, not retrofitted
XTru started in the nonprofit world and grew up there. Household memberships, donation-aware checkout, and mission-aligned reporting are first-class — not bolt-ons.
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Modular, but not piecemeal
Adopt XTruTicketing today, add XTruPass and XTruEngage when you are ready, and feed everything through XTruInsight. Grow as your operations evolve.
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Plays well with your CRM
XTru is the system of action for guest commerce, membership, and fundraising. Altru, Raiser’s Edge NXT, and other CRMs stay the system of record — with cleaner data than you have today.
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Operated by SwipeTrack
Backed by 15+ years serving zoos, museums, aquariums, gardens, and cultural organizations. Organizations stay for years because we keep showing up.
Five products. One platform. Adopt at your pace.
Use them together as an integrated platform, or pick the pieces that fit how your organization operates today.
XTruTicketing
Admissions, ecommerce, events, programs, and memberships for modern nonprofit attractions.
Sell general admission, timed entry, camps, classes, events, memberships, add-ons, and donation-aware checkout through guest-friendly purchase flows built for visitor-serving nonprofits.
- General admission sales
- Timed entry
- Event ticketing
- Camp and program registration
- Membership sales and renewals
XTruPass
Digital membership cards and wallet passes made simple.
Make member access easier with digital cards, Apple and Google Wallet passes, household membership support, automated updates, member portal access, and staff validation tools.
- Digital membership cards
- Apple Wallet support
- Google Wallet support
- Household membership support
- Member portal access
XTruEngage
Fundraising and engagement tools for every step after "buy now."
Donation forms, campaign pages, Text 2 Raise, Tap 2 Raise, post-visit surveys, and follow-up campaigns — all running on the same platform as your ticketing, memberships, and onsite tools.
- Donation forms
- Campaign pages
- Text 2 Raise
- Tap 2 Raise
- Recurring gifts
XTruInsight
Smarter reporting and data insights for visitor-serving organizations.
Turn ticketing, membership, attendance, campaign, transaction, and guest behavior data into clearer reporting, operational dashboards, board-ready insights, and AI-assisted insights.
- Sales reporting
- Attendance trends
- Membership insights
- Guest behavior trends
- Campaign performance
XTruLink
Integration and connectivity for the XTru platform.
Connect XTru to systems like Blackbaud Altru, Raiser’s Edge, and other nonprofit platforms so ticketing, membership, donation, constituent, and transaction data moves cleanly across your organization.
- Blackbaud Altru connectivity
- Raiser’s Edge connectivity
- Constituent and household matching
- Membership data sync
- Order and transaction posting
See the XTru platform in action.
A 30-minute demo is the fastest way to understand how XTru fits your organization.