Long admission lines on peak days
Mobile and kiosk-based scanning, fast-pass member lanes, and a checkout that converts on phones — designed to keep guests moving even during member previews and free days.
For Zoos & Aquariums
Built for the realities of zoos and aquariums.
High-traffic ticketing, household memberships, fast scanning, donation-aware checkout, and the operational tools your team needs on busy days — without compromising the guest experience.
Inside the work
What XTru looks like inside zoos & aquariums.
Zoos and aquariums run unlike anything else. You're a high-traffic attraction, a membership organization, an education provider, a conservation nonprofit, and a source of supporter relationships — often on the same Saturday morning.
XTru was built for that reality. Every workflow assumes you sell tickets, fulfill complex household memberships, run camps and programs, take donations at the gate and online, and report all of it back to your CRM and finance team. It is not a generic ticketing tool with a "nonprofit" checkbox.
Today at the gate
- Member preview · 9:00 AM
- 38 households checked in
- Conservation gift active
What we hear from zoos & aquariums.
The patterns that keep coming up in conversations with operations, membership, and development teams — and how XTru is designed to help.
Complex household memberships
Real support for household memberships, named members, shared benefits, and grandparent add-ons — without the spreadsheet and Post-it workarounds.
Camp and program registration days
Reliable, mobile-friendly checkout with capacity rules, waitlists, and inventory protections that survive the 8 a.m. registration rush.
Donation opportunities at the gate
Donation opportunities and round-up prompts at checkout — online and on-site — feeding clean data into your CRM so development can follow up.
Group, school, and field-trip sales
Built-in workflows for groups, school field trips, and education program registration with deposit handling, vouchers, and confirmation flows.
Reporting for boards, funders, and finance
Sales, attendance, membership, and donation reporting in a single picture — exportable for finance, development, and board updates.
What XTru brings to zoos & aquariums.
Capacity-aware ticketing
Timed entry, day passes, special exhibits, and member previews — all in one platform with shared inventory.
Mobile-first access
Handheld scanning at the gate, kiosk-driven lines inside, and online entry that works on every phone.
Member-first fulfillment
Digital wallet passes that members install once and use for years — fewer card replacements, fewer support emails.
Donation-aware by default
Donation opportunities live alongside admissions and memberships, with clean data flowing back to your CRM and development team.
Altru-compatible
Extend your existing Altru setup with XTruLink, or replace legacy ticketing entirely with XTruTicketing.
Built for nonprofit ops
Comp tickets, education vouchers, member benefits, group sales, and the workflows your front-line team actually uses.
Example outcomes from XTru deployments.
Specific results vary by organization, scope, and starting point — but these are the kinds of improvements teams typically see.
Faster admission lines on peak weekends and free days.
Cleaner member and donation data flowing into your CRM.
Lower support volume on lost cards and member questions.
- Reduced admission line wait times during peak weekends
- Higher online ticket attach rates and add-on sales
- Faster member event check-in and member previews
- Cleaner member and donation data flowing to CRM and development
- Lower member-card-replacement and support volume
- Stronger reporting for boards and grant funders
Stories from zoos & aquariums.
Scanning makes entry much faster, kiosks take care of long cashier lines, and the online interface is much better than Altru's. A real game changer for us has been the confirmation of email addresses.
Products that fit this work
Most zoos & aquariums run XTru Ticketing as the core, add XTru Pass for digital memberships, and layer in Engage, Insight, and Link as needs grow.
Curious how XTru fits zoos & aquariums?
A 30-minute conversation is the fastest way to see if there's a fit. We'll walk through your operation and point you to the right combination of XTru products.