Event-heavy calendars
Sell, manage, and check in for special events, member-only nights, and seasonal programming without juggling separate tools.
For Attractions & Cultural Venues
Flexible tools for cultural attractions, gardens, and venues.
Botanical gardens, historic sites, performing arts venues, and cultural attractions — XTru handles tickets, programs, events, memberships, and donation-aware commerce from one nonprofit-aware platform.
Inside the work
What XTru looks like inside cultural attractions.
Cultural attractions are some of the most operationally diverse organizations in the nonprofit world. One day is a school field trip, the next is a wedding rental, the next is a member-only evening event. Your team needs tooling that flexes with the calendar — without making guests jump between three different ticketing systems.
XTru brings tickets, programs, events, memberships, and donation opportunities together on a platform purpose-built for nonprofit attractions. Mission-aware, mobile-friendly, and operated by a team that understands the work.
This week's calendar
- Field trip · Tuesday AM
- Wedding rental · Saturday
- Members-only night · Sunday
What we hear from cultural attractions.
The patterns that keep coming up in conversations with operations, membership, and development teams — and how XTru is designed to help.
Outdoor and weather-dependent ops
Mobile checkout and handheld scanning that works at the gate, in the gardens, or at remote event sites — with offline-friendly fallbacks.
Group, program, and rental sales
Built-in workflows for school groups, public programs, weddings, rentals, and special events — including deposits, vouchers, and confirmation flows.
Donation-aware operations
Cleaner member and donation data flowing into the CRM your development team already uses, with donation prompts at relevant checkout moments.
Reciprocal memberships and partnerships
Support for reciprocal programs, partner organizations, and shared benefits — without manually validating at the door.
Reporting across program types
A single view across admissions, programs, rentals, members, and donations — for marketing, leadership, and grant reporting.
What XTru brings to cultural attractions.
Event-ready
Programs, performances, member events, and rentals with capacity controls, deposits, and confirmations.
Mobile-first ops
Handheld access and on-the-ground tools designed for outdoor venues and large campuses.
Member-aware
Digital cards and benefits that work where guests already have their phones — no extra app required.
Donation-aware checkout
Donation opportunities and supporter signals alongside ticketing and memberships.
Integration-friendly
Connects to Altru, payment processors, marketing tools, and BI platforms.
Operated by SwipeTrack
15+ years building for nonprofit attractions. We know your calendar because we live in it.
Example outcomes from XTru deployments.
Specific results vary by organization, scope, and starting point — but these are the kinds of improvements teams typically see.
Faster guest entry at outdoor events and seasonal programming.
Cleaner program, group, and rental registration workflows.
Higher donation attach at checkout and at the gate.
- Faster guest entry at outdoor events
- Better data flowing back to CRM and development systems
- Cleaner program, group, and rental registration workflows
- Stronger guest engagement after the visit
- Higher donation attach at checkout
- Less time spent reconciling across separate ticketing and membership tools
Stories from cultural attractions.
When we have nice weather and special events we are able to have staff outside greeting our guests with handhelds to usher them in quickly with no barriers. This has led to very positive guest interactions and has really sped up the process for our busier events.
Products that fit this work
Most cultural attractions run XTru Ticketing as the core, add XTru Pass for digital memberships, and layer in Engage, Insight, and Link as needs grow.
Curious how XTru fits cultural attractions?
A 30-minute conversation is the fastest way to see if there's a fit. We'll walk through your operation and point you to the right combination of XTru products.