Trusted by visitor-serving organizations across the country.
Zoos, aquariums, museums, science centers, and cultural attractions rely on XTru to run modern ticketing, memberships, and guest experience operations.
In good company
Zoos, aquariums, museums, gardens, and cultural attractions across the country.
A snapshot of organizations running on XTru today. Visitor-serving
nonprofits, cultural attractions, and education-driven venues — large
and small.
By the numbers
Fifteen years building for nonprofit attractions.
XTru and its predecessors have powered guest experiences for
visitor-serving nonprofits across the United States — from local
history museums to nationally recognized zoos.
$1 Billion+in nonprofit commerce supported15+years serving nonprofits150+organizations served
EcoTariumMuseums & Science Centers
Customer story
Multi-location ticketing, fewer waiting lines.
XTruLink has considerably cut down wait times for guests looking to purchase experience tickets. It also provides multiple locations for folks to purchase their tickets at, where previously we only offered tickets at one location, which was not ideal for such a large campus.
Quotes pulled from conversations with the operations, membership, and
development teams who run XTru day-to-day.
AttractionsFaster guest entry
When we have nice weather and special events we are able to have staff outside greeting our guests with handhelds to usher them in quickly with no barriers. This has led to very positive guest interactions and has really sped up the process for our busier events.
Lady Bird Johnson Wildflower CenterAttractions
MuseumsBetter online purchasing
XTruLink has noticeably improved our guest experience by making the online ticket purchasing process much more user-friendly. We've seen an increase in online ticket sales, which tells us that visitors are finding it easier and more convenient to plan their visits. The clear messaging about using the QR code as their ticket has reduced confusion at check-in.
Heard MuseumMuseums
Zoos & AquariumsFaster event entry
Scanning makes entry much faster, kiosks take care of long cashier lines, and the online interface is much better than Altru's. A real game changer for us has been the confirmation of email addresses.
Roger Williams Park ZooZoos & Aquariums
MuseumsBetter member experience
It makes checking out online much easier and user-friendly. We can also track who visits what part of our campus. The digital cards are easy for people to use and easy for us to re-send!
Minnetrista Museum & GardensMuseums
Want to be listed here?
If you're considering XTru, we'd love to talk. Tell us about your organization and we'll share examples and references that fit.
