SAN ANTONIO, Texas — May 26, 2026 — SwipeTrack Solutions today announced the launch of XTru, a new brand identity and platform structure designed for zoos, aquariums, museums, gardens, science centers, and cultural attractions.

The transition from SwipeTrack to XTru reflects the company’s evolution into an end-to-end guest experience platform supporting the full journey from online purchase to onsite admission to post-visit fundraising and engagement. XTru brings together ticketing, memberships, donations, digital wallet passes, fundraising campaigns, guest engagement, reporting, and CRM connectivity in one platform built around the way nonprofit attractions actually operate.

“For years, our team has helped nonprofit attractions manage the real-world complexity of admissions, memberships, donations, and onsite guest operations,” said Fred Tawil, President of SwipeTrack Solutions. “XTru gives that work a clearer identity and a stronger platform structure. It reflects where our customers are headed — toward a more unified experience for guests, members, donors, and staff.”

Built for the unique needs of mission-driven attractions, XTru supports the full guest journey — from ticket purchase to onsite admission to post-visit fundraising and engagement — in one shared platform. The platform is designed for the teams that power nonprofit attractions every day, including admissions, membership, fundraising, finance, marketing, and guest services.

The XTru platform includes five core products:

XTru Ticketing

A modern ticketing platform for nonprofit attractions, supporting general admission, timed entry, event and program sales, camps, household memberships, add-ons, packages, donations at checkout, kiosks, and mobile point-of-sale.

XTru Pass

A digital membership and wallet pass solution that allows organizations to sell, renew, gift, and fulfill memberships online, while issuing Apple Wallet and Google Wallet passes that members can manage through a simple member portal.

XTru Engage

Fundraising and engagement tools for every step after “buy now,” including donation forms, campaign pages, Text 2 Raise, Tap 2 Raise, recurring gifts, post-visit surveys, and follow-up campaigns.

XTru Insight

Reporting and intelligence tools that bring ticketing, membership, donation, and guest behavior data into a single operational picture, with dashboards, AI-assisted analysis, and exportable reports designed for operations, leadership, and board updates.

A CRM connectivity layer for organizations using Blackbaud Altru, Raiser’s Edge NXT, and other constituent systems, helping ensure ticketing, membership, donation, and guest activity flows cleanly into the systems teams rely on.

The new platform structure reflects a broader need across nonprofit attractions for technology that can support revenue, access, and engagement together. XTru is designed to help organizations sell tickets and memberships, recognize members at the gate, support onsite sales, launch fundraising campaigns, collect donations, understand guest behavior, and maintain cleaner constituent data across their operations.

“Our customers are not just selling tickets,” Tawil said. “They are building long-term relationships with guests, members, donors, families, schools, and communities. XTru is built to support that entire relationship — from the first purchase to the next visit, the next gift, and the next opportunity to engage.”

XTru builds on more than 15 years of experience serving nonprofits, supporting over 150 organizations and more than $1 billion in nonprofit commerce. Existing SwipeTrack and XTruLink customers will continue to receive the same service, support, and product functionality they rely on today, with updated branding appearing across company websites, communications, product materials, and platform experiences.

For more information, visit xtru.com.

About XTru

XTru, a product platform by SwipeTrack, is the end-to-end guest experience platform for nonprofit attractions. Built for zoos, aquariums, museums, gardens, science centers, and cultural attractions, XTru brings together ticketing, memberships, donations, digital passes, fundraising campaigns, engagement tools, reporting, and CRM connectivity in one modern platform.