Watch the First XTru Customer Town Hall

The XTru team wrapping up the first XTru Customer Town Hall

Nearly 200 members of the XTru customer community joined us for our first-ever XTru Customer Town Hall—and we’re grateful to everyone who made it such a successful event.

During the session, XTru Founder Fred Tawil and Senior Solutions Engineer Caris Longoria shared what’s already live, previewed major features currently in development, and answered customer questions.

If you couldn’t attend live—or would like another look at what we demonstrated—you can watch the complete recording below.

Watch the recording

Watch the XTru Customer Town Hall recording

This was our first Town Hall since introducing the XTru name and bringing our expanding product family together as one connected platform.

We discussed what is changing: a broader platform, more products, and more ways for organizations to connect XTru with the systems they already use.

We also reinforced what is not changing: the same team, the same commitment to our customers, and continued investment in the integrated experience our Altru customers rely on.

XTru is being built around the complete guest journey—from the first online interaction and the front gate to membership, donations, merchandise, and post-visit engagement.

What’s live now in XTru 4

Caris recapped some of the most important improvements already available in XTru 4 and provided context for customers who are still operating on XTru 3.

Our team is actively converting customers to XTru 4 every week. Because every organization has its own workflows, configurations, integrations, and training needs, these transitions are being carefully planned and supported rather than treated as a simple software update.

A first look at what we’re building next

Fred then previewed several major projects currently in development:

  • A new front-gate point of sale designed for faster checkout, clearer workflows, guest lookup, and member recognition.
  • Advance Sales, a powerful back-office order-entry tool for complex guest and group sales, including programs, events, memberships, donations, payment links, partial payments, and inventory holds.
  • Online and onsite merchandise, including online retail, packing, fulfillment, shipping, Food & Beverage orders, and live fulfillment screens.
  • XTruEngage, which allows organizations to create standalone or embeddable purchase and donation pages, event experiences, guest feedback, and reactions.
  • Additional platform improvements across performance, administration, reporting, insights, guest experiences, and integrations.

These features are still in active development, and individual screens or workflows may continue to evolve as we test them and gather customer feedback.

Help shape what comes next

One of the main reasons we’re sharing these features early is to hear directly from the organizations that will use them.

Which features would make the biggest difference for your team? What challenges should we be thinking about? What would you like us to demonstrate at a future Town Hall?

Share your feedback or submit an additional question

Our team will review every response and use that feedback to help guide future priorities.

More Town Halls are coming

This was the first XTru Customer Town Hall, but it will not be the last.

We plan to continue sharing product updates, previewing upcoming features, and creating more opportunities for customers to communicate directly with our team.

Thank you to everyone who joined us, submitted questions, and helped make our first Town Hall a success. We’re excited about where XTru is headed—and we’re glad to have you building it with us.

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